Lexus Type Luxury division Founded 1989 Headquarters Toyota City, Aichi, Japan Key people Bob Carter, Vice President and General Manager, Lexus Group Takeshi Yoshida, General Manager, Lexus Development Center Industry Automobile Products Luxury vehicles Parent Toyota Motor Corporation Website www.lexus.com Lexus is Japanese car maker Toyota's brand name for its luxury automobile division. Lexus vehicles are sold in North America, the Middle East, Europe, Africa, Latin America, Asia and Oceania; in the United States, Lexus is the highest-selling brand of luxury cars. Until 2005, Lexus vehicles were sold under the Toyota marque in Japan, at which point the Lexus marque was introduced. Since its debut in 1989, Lexus has developed a reputation for the reliability of its vehicles and the quality of its customer service. In 2006, consumer ratings firm J.D. Power named Lexus the most reliable brand in the U.S. based on its Vehicle Dependability Survey, a measure of over 47,000 vehicle owners and the problems they experienced in the first three years of vehicle ownership. It was the twelfth consecutive year that Lexus achieved this top rating [1]. That same year, Consumer Reports also named Lexus the most reliable brand in its Annual Car Reliability Survey of over one million vehicles nationwide [2]. Additionally, Lexus ranks highly on surveys of dealership service experience. From its inception, the motto of Lexus has been "The Relentless Pursuit of Perfection." In 2003, the Lexus Division in the U.S. altered its motto to "The Passionate Pursuit of Perfection." Since Fall 2005, the Lexus motto in Europe and Oceania is simply "The Pursuit of Perfection." Contents 1 History 1.1 The origins of Lexus 1.2 The Lexus brand 1.3 The launch of Lexus 1.4 Lexus today 2 Lexus models 2.1 Current models 2.2 Production model history 2.3 Concept vehicles 3 Design 4 Production 5 Service 6 Motorsport 7 Future of Lexus 7.1 Concept vehicles 7.2 L-Finesse 7.3 Global ambitions 8 Lexus trivia 9 Historical timeline 10 References 11 See also 12 External links History The origins of Lexus The LS 400 underwent extensive tests before its 1989 debut, when it introduced Lexus to the world. In 1983, Toyota Chairman Eiji Toyoda summoned a secret meeting of company executives, to whom he posed the question, “Can we create a luxury vehicle to challenge the world's best?” This question prompted Toyota to embark on a top-secret project, codenamed F1 (“Flagship” and “No. 1 vehicle”) [3]. The F1 project, which eventually became known as the Lexus LS 400, aimed to develop a luxury car that would expand Toyota’s product line, giving it a foothold in the premium segment and offering both longtime and new customers an upmarket product. [4]. The F1 project was inspired by the success of the Toyota Supra sports car and the luxury Toyota Cressida models. Both the Supra and Cressida were rear wheel drive cars with a powerful 7M-GE/7M-GTE engine. The successful launch of the Acura marque by Honda three years prior also influenced Toyota to advance its plans for a luxury division. Toyota researchers visited the U.S. in May 1985 to conduct focus groups and market research on luxury consumers [5]. That summer, several F1 designers rented a home in Laguna Beach, California to observe the lifestyles and tastes of American upper-class consumers. Toyota’s market research concluded that a separate brand and sales channel was needed to market its new luxury flagship, and plans were made to develop a new network of dealerships in the U.S and in other markets. The Lexus brand The Lexus emblem typically features on the center of the grille. In 1986, Toyota’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand [3]. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner (possibly due to the association with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus, the name has been attributed to the combination of the words "luxury" and "elegance." According to Toyota, the name has no specific meaning and is just meant to be pleasing and easy to remember. However, some say Toyota took the Lexus name from "Luxury EXport to US." Just prior to the release of the first vehicles, database service LexisNexis obtained a temporary injunction forbidding the name Lexus from being used as they stated it might cause confusion. Upon reflection, the court lifted the injunction, deciding that there was a low likelihood of confusion between the two products. The Lexus logo was developed by Molly Designs and Hunter Communications [6] [7]. The final design for the Lexus logo features a stylized “L” within an oval, and according to Toyota was rendered using a specific mathematical formula [8]. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988. The launch of Lexus In 1989, after an extended development process involving 60 designers, 24 engineering teams, 1,400 engineers, 2,300 technicians, 220 support workers, around 450 prototypes, and over $1 billion in costs, the F1 project was completed [3]. The resulting flagship, the Lexus LS 400, had a unique design, sharing no major elements with previous Toyota vehicles, with a new 4.0 L V8 engine and rear-wheel drive. To illustrate the smoothness of the Lexus V8 engine, one advertisement showed a pyramid of champagne glasses on the hood of an LS 400 running at high speed. The LS 400 debuted in January 1989 at the North American International Auto Show in Detroit. The following September, Lexus vehicles officially went on sale at a network of 73 new Lexus dealerships across the U.S. The LS 400 was sold along with a smaller sibling, the Toyota Camry-based ES 250. The launch of Lexus was heralded by a multi-million dollar advertising campaign in both television and print media. Lexus subsequently launched in the United Kingdom, Switzerland, Canada, and Australia in 1990. The LS 400 was widely praised for its silence, well-appointed and ergonomic interior, fine engine performance, outstanding build quality, aerodynamics, fuel economy, and value. (In some markets, it was priced against mid-sized six cylinder Mercedes-Benz and BMW models, while offering size, performance, and quality comparable to their full-size cars). It was generally regarded as a major shock to the European marques, but was criticized by automobile columnists for anonymous styling and a suspension regarded as too compromising of handling for ride comfort. Nonetheless, the LS 400 won several major motoring awards when released. In 1990, during its first full-year of sales, Lexus sold 63,594 LS 400 and ES 250 sedans in the U.S., the vast majority being of the LS model. By 1991, sales had increased to 71,206 cars in the U.S. market, making Lexus the top-selling luxury import in the U.S. That same year, Lexus earned first place in J.D. Power’s studies on initial vehicle quality, customer satisfaction, and sales satisfaction [3]. Lexus also introduced two new models in 1991, the SC 400 coupe and ES 300 sedan. The SC 400 (based on Japanese Domestic Market Toyota Soarer) shared the LS 400’s V8 engine and rear-wheel drive design, while the ES 300 replaced the ES 250 and became Lexus’ best-selling sedan. In 1996, Lexus introduced its first luxury sport utility vehicle, the LX 450. Lexus today For 2007, the Lexus LS will be offered in both standard and long wheelbase versions. A hybrid model is expected for 2008. Lexus has grown to become the top-selling luxury brand in the United States. In 2005, Lexus sold 302,895 vehicles in the U.S., more than any other luxury competitor, foreign or domestic. In terms of volume, Lexus has been the number one selling luxury marque in the U.S. for the past six years [9]. Lexus vehicles are now available in over forty countries across the Americas, Europe, Asia, and Oceania [10]. The marque was finally introduced to the Japanese market on July 26, 2005. The compact IS 250/IS 350, convertible SC 430, and midsize GS 350/GS 430 will all be available in Japan in the 2006 model year. The Lexus flagship sedan has been upgraded in three successive generations and is now known as the LS 430. A fourth generation model, the LS 460, will be introduced later this year. The current LS 430 retains many of the LS 400’s noteworthy attributes, but now offers additional room, numerous options, and more luxury features than available on the original model. Lexus’ full vehicle lineup now includes the IS, ES, GS, and LS series of sedans, the SC convertible coupe, and the RX, GX, and LX ranges of luxury sport utility vehicles. Lexus directly competes with such luxury brands as Europe's Audi, BMW, Jaguar, Mercedes-Benz, Porsche, Saab, and Volvo; the U.S.’ Cadillac and Lincoln, and Japanese brands Acura, and Infiniti. The Lexus RX has become Lexus' best-selling vehicle, and now has a hybrid version, the RX 400h. Recently, Lexus has been a pioneer in the field of hybrid vehicles. In 2005, Lexus introduced the world’s first hybrid luxury SUV, the RX 400h. This vehicle combined gas and electric motors for increased power, improved fuel efficiency, and lower emissions relative to traditional, gas-powered equivalents. In 2006, Lexus unveiled the GS 450h, a performance hybrid sedan. In 2007, Lexus is expected to release the LS 600h and LS 600h L hybrid versions of its LS flagship series. The LS hybrids are expected to offer V12 performance with the fuel economy of conventional V6 engines. The LS 600h L will be offered in the U.S. and the 600h will be offered in Japan and other countries. Lexus models Current models Lexus introduced the all-new IS sedans in 2006. IS - compact RWD/AWD 2006 IS 250/IS250 AWD/IS 350/IS 220d ES - midsize FWD 2007 ES 350 GS - midsize RWD/AWD 2006 GS 300/GS 300 AWD/GS 430/GS 450h LS - full-size RWD 2006 LS 430 SC - coupe/coupe convertible RWD 2006 SC 430 RX - crossover SUV 2006 RX 350/RX 400h GX - midsize SUV 2006 GX 470 LX - large SUV 2006 LX 470 Production model history Lexus' early model lineup, featuring the ES, LS, GS, and SC models (left to right). IS - compact RWD/AWD 2000 IS 200/IS 300 2006 IS 250/IS250 AWD/IS 350/IS 220d ES - midsize FWD 1990 ES 250 1992 ES 300 1996 ES 300 2000 ES 300 2003 ES 330 2007 ES 350 GS - midsize RWD/AWD 1993 GS 300 1998 GS 300/GS 400 2001 GS 430 2006 GS 300/GS 300 AWD/GS 430/GS 450h LS - full-size RWD 1990 LS 400 2001 LS 430 2006 LS 460/LS 460 L 2007 LS 600h/LS 600hL (Hybrid) SC - coupe/coupe convertible RWD 1992 SC 300/SC 400 2002 SC 430 RX - crossover SUV 1998 RX 300 2003 RX 300/RX 330 2006 RX 400h - hybrid crossover SUV GX - midsize SUV 2003 GX 470 LX - large SUV 1997 LX 450 1999 LX 470 JX - midsize crossover SUV 2007 JX 430 MCX - compact crossover SUV 2008 MCX 350 Concept vehicles The Lexus LF-A concept. LF series concepts 2003 HPX/LF-X - crossover 2003 LF-S - luxury sedan 2004 LF-C - convertible 2005 LF-A - sports coupe 2006 LF-Sh - hybrid luxury sedan Past concept vehicles 1994 Italdesign Lexus Landau - hatchback 1997 Lexus SLV - sport luxury vehicle 1997 Lexus HPS - sports sedan 2003 Lexus IS 430 - sports sedan Design Lexus design has traditionally placed an emphasis on quality engineering and world-class luxury vehicle standards [3]. Key Lexus attributes, emphasized from the first Lexus LS model onward, include aerodynamics, performance, smooth ride, interior ergonomics, quiet cabins, fuel efficiency, and reliability. General characteristics are summarized in the Lexus IDEAL philosophy (Impressive, Dynamic, Elegant, Advanced, and Lasting), which guides the development process of each Lexus design [11]. Each Lexus vehicle also must fulfill over 500 specific product standards [11] known as Lexus Musts ranging from steering wheel responsiveness to leather seat stitching [12]. In 2005, Lexus completed a full organizational separation from parent company Toyota, with dedicated Lexus design, engineering, and manufacturing centers working exclusively for the luxury division [13]. A recent focus of the Lexus Development Center (founded in 2003) is the introduction of L-Finesse, a new design philosophy for the latest generation of Lexus vehicles. Related areas of focus include the incorporation of Japanese cultural motifs into new designs, and the pursuit of advanced automobile technologies [14]. Production The LS, GS, and GX models are built at the award-winning Tahara plant in Japan. Many Lexus vehicles are manufactured in the Tahara, Japan plant, a highly sophisticated, computerized manufacturing plant [15]. In 2005, J.D. Power bestowed its Platinum award for worldwide plant quality on the Tahara plant, stating that it has the fewest defects of any manufacturing plant in the world [16]. It was the fourth consecutive year that the Tahara plant captured this award. In 2006, J.D. Power named the Kanji (Iwate) plant, site of ES and IS model production, as its recipient of the Platinum award for worldwide plant quality [17]. Lexus manufacturing techniques include methods and standards of quality control that differ from Toyota models [3]. At the Tahara plant, separate assembly lines were developed for the production of Lexus vehicles. New molds and specialized manufacturing equipment were also developed for the Lexus production process. Welding processes, body panel fit tolerances, and paint quality requirements are more stringent for Lexus models. Each production Lexus vehicle is also given an extensive visual inspection for flaws and subjected to vibration tests to ensure a smooth and quiet ride [3]. All Lexus wood trim is genuine, and each wood inlay in a single vehicle is sourced from the same tree for a consistent appearance [18]. Lexus engines are tested by stethoscope-equipped engineers to ensure optimum performance [19]. For the latest Lexus LS model, new production standards include a paint process where the entire vehicle is hand-sanded twice [20], the steering wheel leather buffed for six hours [13], and the window chrome trim carved out of a single piece of metal and polished by hand. The North American-market RX 350 (since the 2004 model year) is produced in the city of Cambridge, in Ontario, Canada, and is the first Lexus plant located outside of Japan. Lexus vehicles are produced at the Araco, Kanji (Iwate), Kanji (Kanto Jidosha), Katashiki, Kyushu, and Tahara plants in Japan [21]. Service Interior of a Lexus dealership, featuring indoor steel waterfall. Lexus has become known for efforts to project a luxury image even with service provided after the sale. The waiting areas in the service departments are complete with such amenities as a refreshment bar, business center that is soundproofed and stocked with computers and a fax machine, and often an accessories/gift shop. Other amenities can include a children's play area, indoor putting green, and other recreational services. Recently, several Lexus dealerships have added on-site cafes and designer shops [22][23]. Lexus dealerships typically feature a service bay that is lined with large picture windows, allowing customers to watch the servicing of their vehicle. Dealership services often include complimentary loaner cars, free car washes, and convenience shuttles. At the conclusion of each service appointment, Lexus owners will typically receive a followup survey, either in mail, online, or via telephone, and be asked to rate their recent service experience. To improve customer service, some Lexus dealerships have sent their employees to train at establishments known for their customer service, such as Nordstrom department stores and Ritz-Carlton hotels [24]. Lexus has also recently added an additional owners' privilege, the use of exclusive parking lots at major sporting arenas, entertainment events, and shopping malls, reserved only for Lexus vehicles [25]. In 2005, Lexus came first in the Top Gear Survey, "the UK's biggest independent car satisfaction survey" with over 76,000 respondants [26]. In 2006, Lexus ranked first for the eleventh time in J.D. Power's Customer Service Index, its annual study involving over 79,000 U.S. owners and dealership experience [27]. In 2006, the Luxury Institute, New York, rated Lexus #1 in Customer Experience among luxury automobile brands based on its survey of over 2,100 high-income households [28]. On the strength of its customer service standards and high product satisfaction, Lexus enjoys one of the highest customer loyalty rates in the industry [29]. Motorsport Team Lexus' IS 350 GT2 competitor. Lexus has been participating in endurance racing, in particular the Rolex 24 Hours of Daytona. Since entering the series in 2004, Lexus has won 15 Rolex Series event races [30]. In 2005, Lexus was runners-up and in 2006 it won the championship. Although Toyota has won this prestigious race in the past it was the first time that its luxury arm emerged as the winner. In 2006, Lexus' racing unit, Team Lexus, made plans to enter two IS 350 race cars in the American Le Mans Series' GT2 class. Lexus is also expected participate in 12 Hours of Sebring which now form a part of American Le Mans. Additionallly, there has been speculation of a Lexus F1 operation in the near future. This racing venture would be in line with Lexus' expansion into the luxury car market and increasing competition with BMW and Mercedes-Benz. After the release of the Lexus brand on the Japanese Domestic Market (JDM) in 2005, four SC 430 coupes were entered in the SuperGT series in the GT500 class. In the first race of the 2006 series, an SC 430 took the chequered flag. Future of Lexus Concept vehicles The Lexus LF-S concept. Lexus’ future intentions are hinted at in its concept car efforts. Elements of the LF-S sedan appeared in the 2006 GS sedan, and design cues from the LF-C convertible appeared in the 2006 IS sedan. The LF-Sh concept car gave the public an advance preview of the 2007 LS 460’s appearance several months later. Currently, there is speculation as to whether the LF-A coupe concept will ever see production, possibly as the 2009 GT 450, and others have suggested that the LF-X crossover concept will appear as the 2008 JX SUV [31]. L-Finesse Insignia of the L-Finesse design philosophy. Lexus introduced a new comprehensive design language, known as L-Finesse, with its LF-series concept cars. L-Finesse first appeared on a production vehicle with the introduction of the 2006 Lexus GS model [32]. Featuring sculpted body panels, the use of repeating motifs both inside and outside the vehicle, this new design language countered criticisms that Lexus styling was too conservative for the sophisticated luxury market. According to Lexus, L-Finesse embodies three essential qualities: Intriguing Elegance, Seamless Anticipation, and Incisive Simplicity. These qualities, concrete and abstract, are derived from Japanese cultural motifs, and refer to the sensory experience that L-Finesse is designed to create for the luxury vehicle owner [33]. Lexus has since unveiled a completely new sedan lineup with all models featuring an L-Finesse design treatment. This has given the latest generation of Lexus sedans a familial resemblance and a distinct design identity. Unlike previous vehicles, which were often mistaken with understated U.S. market Japanese cars, L-Finesse Lexus vehicles are distinctly Japanese with more traits in common with other Japanese origin vehicles such as Acura or Infiniti. An exhibition of L-Finesse styling and artwork was presented in Milan, Italy in 2006 [34]. Global ambitions Although Lexus has had phenomenal success in the US since 1991-1992 — within 3 years of its introduction in 1989 — it has been struggling outside North America, including its home country, Japan [35], where the Lexus brand started marketing in 2005 and is still waiting for the arrival of the LS series due later this year, and in particular Europe [36] . Automotive analysts have pointed out that Lexus has been so successful in North America because the wide consumer base of Toyota and in particular the baby boomers wanted something more luxurious as they were becoming older and their surplus incomes were allowing them to migrate to brands such as Mercedes-Benz and BMW. The huge success of Lexus was in part due to the fact that its higher levels of quality and cut-rate prices enabled it to retain those migrating customers and keep them "in the family" [37]. This also had negative repurcussions as Lexus gradually cemented an image of cut-rate brand, which would offer similarly equipped cars at tens of thousands of dollars less than its primary competitors, Mercedes-Benz and BMW. The former chief of BMW, Eberhard von Kuenhiem predicted that this strategy would work to some extent in US, but not in Europe, where the words premium and luxury do not go well with cut-rate pricing. Some automotive experts believe that Lexus' failure to woo European customers and its very slow incremental increase in European arena is because of the serious damage Lexus has done to its brand image. This has led some automotive thinkers to believe that unless Lexus prices its products head-to-head with the European premium brands and emphasizes its superior quality, reliability and engineering, it will not be able to succeed globally [38]. However, quality levels of European brands are seemingly dwindling [39], while Lexus continues to score highly on such reports [40]. Also, in order to attract European buyers, diesel engines have been added to the lineup (starting with the IS 220d), and with Lexus LF concept cars making it into production, Lexus is quickly beginning to re-invent itself as a global luxury brand. Some of these new models will come with a sticker price of around $100,000, setting these models against their European rivals in terms of price [41]. Lexus trivia The Lexus 2054, shown in the film "Minority Report." In the United States, Lexus Financial Savings Bank, in conjunction with US Bank, has launched a Lexus Pursuits Visa Card. [1] Lexus was requested by Steven Spielberg, an ardent fan of Lexus and himself an owner of LX 470, to design a vehicle which would fit the requirements of year 2054 for his movie Minority Report. Lexus came up with an advanced vehicle which would run on fuel cells and have many advanced safety features including a crash-proof structure. (Lexus' cinematic concept car also appears in The Island, though it's colored blue, not red). After falling on hard times, fictional television/radio personality Alan Partridge drove a Lexus IS, believing it to be a luxury car (referring to it as the "Japanese Mercedes"). The ES series is roughly based on the US Toyota Camry. After being discontinued in 1992, the X chassis code for Cressidas was still in use in Japan under the Mark II, Chaser, and Cresta names until the early 2000s. Lexus models formerly sold under the Toyota marque in Japan include the Toyota Windom-based ES 330, the small, sporty, rear-drive IS 200 and IS 300 (based on the Japanese Domestic Market Toyota Altezza), and the GS 300 and GS 430 (sold as the Toyota Aristo). The Lexus LS 400 and LS 430 were previously sold as the Toyota Celsior. In some countries, like Malaysia, New Zealand, Ireland, and the UK, where there is a market in grey imports of Japanese cars, some equivalent Toyota models have been retro-fitted with Lexus badges, although they still differ slightly from officially imported Lexus models, especially in specification and equipment levels. The styling cues of the rear light clusters on the original IS200/300 were copied by a number of after-market accessory manufacturers for applications on other vehicles. This iconic style of one or more internal lamp units, covered with a clear (or tinted) perspex cover made popular by Lexus, became known in many circles as 'Lexus-style' lights. Historical timeline 1983 Toyota Chairman Eiji Toyoda challenges his company to build a luxury flagship to “challenge the world’s best.” This effort becomes known as the F1 project. 1985 F1 researchers visit the United States to conduct market research and focus groups on luxury buyers. The first LS 400 prototypes are built.[42] 1986 Testing for the new Lexus flagship begins at the autobahn in Germany.[42] 1987 Final design of the LS 400 is approved.[42] 1989 The LS 400 debuts at the Detroit Motor Show, and goes on sale in September of that year. 1990 Car and Driver magazine names the LS 400 one of the Ten Best vehicles of the year. Lexus capture the trifecta of J.D. Power’s Initial Quality, Customer Satisfaction, and Sales Satisfaction studies.[42] 1991 Lexus becomes the top-selling import marque in the United States. The ES 300 and SC 400 models are introduced. 1992 Motor Trend magazine names the SC 400 its Import Car of the Year.[42] 1993 Lexus introduces the GS 300 luxury performance sedan. 1994 Lexus introduces the second-generation LS 400 sedan. 1996 Lexus introduces the third-generation ES 300 sedan and its first luxury utility vehicle, the LX 450. 1997 Lexus introduces the second-generation GS 300 and GS 400 sedans. Motor Trend magazine names the new GS its Import Car of the Year.[42] 1998 The RX 300, the world’s first luxury crossover SUV, goes on sale at Lexus dealerships. The RX soon becomes Lexus’ top-selling model. 1999 Lexus sells its one-millionth vehicle in the U.S.[42] 2000 Lexus introduces the third-generation LS 430 sedan and IS 300 entry sport sedan. 2001 Lexus introduces the fourth-generation ES 300 sedan. 2002 Lexus introduces its third luxury utility vehicle, the GX 470. 2003 The Lexus Development Center is founded in Japan, becoming the headquarters for Lexus' future design efforts. 2005 Lexus introduces the third-generation GS 300 and GS 430 midsize sport sedans, debuting L-Finesse styling. Later that year, Lexus introduces the second-generation IS 250 and IS 350 sport sedans. 2006 Lexus debuts the LS 600h L, the world’s first production V8 hybrid sedan. References ^ Lexus and Toyota Models Rank Highest ^ Lexus Ranked First in Predicted Reliability for 2006 Models ^ a b c d e f g Dawson, Chester. Lexus: The Relentless Pursuit. 2004: Jon Wiley & Sons, NJ. ^ How Lexus Was Successful in the U.S. ^ Lexus History timeline ^ Molly Designs history, Lexus logo design ^ Hunter Communications, final Lexus logo design ^ Mahler, Jonathan. The Lexus Story: The Behind the Scenes Story of the #1 Automotive Luxury Brand in America. 2004: DK Melcher Media. ^ Lexus Earns Best-Selling Luxury Brand Title For Sixth Consecutive Year ^ Lexus International sites ^ a b Focus: Lexus brand ^ Automotive Design & Production - Introducing the '06 IS ^ a b Automotive Design & Production - Lexus Comes Into Its Own ^ Automotive Industries - The pursuit of higher sales: new Lexus managing officer is on a mission to grow Lexus in the European and Japanese markets ^ Robot-filled Tahara sets standard for Toyota, world ^ Toyota, GM Garner Most Awards in 2005 Initial Quality Study ^ Lexus and Toyota Together Capture 11 of 19 Initial Quality Model Awards ^ Is Lexus Sexy Enough To Seduce Europe? ^ Lexus Magazine - LS Radical Evolution ^ First Drive: 2007 Lexus LS 460/460L ^ Lexus Manufacturing ^ Luxury battle looming ^ Lexus airs plans for an eatery, fountains ^ Lexus Kicks Up Service ^ The Real Reason To Buy A Lexus ^ Top Gear Survey 2005 ^ Lexus Ranks Highest in Customer Satisfaction with Dealer Service ^ Wealthy Rate Lexus #1 in Customer Experience ^ Lexus Leads in Customer Loyalty ^ Lexus race report ^ Future Products – Lexus ^ What the 2006 Lexus IS is, and isn't ^ Geneva Motor Show (L-Finesse design) ^ Lexus Design Exhibition at Milan Design Week ^ Lexus Sales Sputter at Home ^ Lexus Magic Fails to Capture Europeans ^ How Lexus Was Successful in the U.S. ^ The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi ^ A warning for German makers from the customers ^ Lexus Ranks Highest in Customer Satisfaction for a Sixth Consecutive Year ^ A Lexus Aimed at Mercedes' S-Class ^ a b c d e f g Lexus History (timeline) See also Toyota Toyota Century Lexus LF External links Lexus USA Lexus Japan Lexus Europe Lexus International Lexus Australia Lexus Brazil Lexus Canada Lexus China Lexus France Lexus Germany Lexus HK Lexus Italy Lexus Korea Lexus New Zealand Lexus Russia Lexus Singapore Lexus South Africa Lexus Switzerland Lexus Taiwan Lexus Thailand Lexus UK Team Lexus - competing in the Grand-Am Cup road racing series Lexus Magazine Online Planet Lexus - photos and information regarding every Lexus model ever made Lexus concept vehicles ClubLexus - Lexus enthusiast website and owners club ClubLexus forums - home to over 50,000 Lexus owners and enthusiasts Lexus Owners Club - home to US, UK, NZ, and Europe Lexus clubs Car Guys on plural of Lexus Lexus – a marque of Toyota Motor Corp. – road vehicle timeline - edit Type 80s 1990s 2000s 2010s 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 Compact IS 200/300 IS 250/300/350/220d Mid-size ES 250 ES 300 ES 300 ES 300/330 ES 350 GS 300 GS 300/400/430 GS 300/430/450h/350/460 Full-size LS 400 LS 400 LS 430 LS 460/460L/600h/600hL Crossover RX 300 RX 330/350/400h RX 350/400h JX 430 MCX SUV GX 470 LX 450 LX 470 Sports SC 300/400 SC 430 SC 460 LF-A Search Term: "Lexus" Categories: Luxury motor vehicle manufacturers | Lexus | Prestige vehicles | Toyota | Car manufacturers | Hybrid vehicles | 1989 establishments | Automotive companies of Japan

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