Sony Ericsson Mobile Communications AB Type Private Founded 2001 Headquarters Incorporated in Sweden, Head Office in London Key people Miles Flint (President), Jan Wäreby (EVP) Industry Communications Products Mobile phones Revenue €7,268 million EUR (2005) Operating income €514 million EUR Net income €356 million EUR Parent Ericsson AB (50%) Sony Corporation (50%) Website www.sonyericsson.com Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have ceased making their own mobile phones. The reason for this merger is to combine Sony's global consumer marketing expertise with Ericsson's technological leadership (see Ericsson Mobile Platforms) in the communications sector. ) The company's global management is based in London. It also has research & development teams in Sweden, Japan, China, the United States, and the United Kingdom. Sony Ericsson has approximately 6,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Ericsson veteran Jan Wäreby. History Ericsson decided to divest its mobile phone business in 2001 following huge losses. Ericsson had decided to source chips for its phones from a single source, a Philips facility in New Mexico. In March 2000 a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. Nokia began buying available chips from alternate sources and when it became clear that production at the Philips factory would be compromised for months, Ericsson was faced with a serious shortage. This compromised Ericsson's ability to compete by preventing the launch of new handsets and production of current models. [1] Products and services Sony Ericsson announced its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005 (ten models to date, W300, W550, W600, W700, W710, W800, W810, W850, W900 and W950). The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson is also starting to incorporate its Cybershot brand to its 2006 line-up with the introduction of the 3.2 megapixel camera phone, the K790/K800. The K800 is the latest flagship model for Sony Ericcson, competing directly with Nokia's S60 devices in the N-series. Financial information Sony Ericsson posted its first profit in the second half of 2003, buoyed in part by sales of its new line of and 42.3 million phones in 2004. In 2005, Sony Ericsson sold more than 50 million units.[2] According to the Swedish Magazine M3's issue 7/2006 is Sony Ericsson the most selling Nordic phone brand again, Nokia is the second. According to the IT research consulting firm Gartner, in the first quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world, behind Nokia, Motorola and Samsung. It held a 7% global market share. M-BUZZ On September 20, 2006, Sony Ericsson announced a partnership with Sony/ATV to form a new promotional venue for breaking new and developing artists called M-BUZZ. [3] See also List of Sony Ericsson products Esato, a web forum devoted to mobile phones, namely Sony Ericsson phones. References ^ "When the chain breaks" (June 17, 2006). The Economist: A survey of logistics, p. 18. ^ Sony Ericsson reports record shipments, sales and profits ^ Sony Ericsson Mobile Communications (2006-09-19). Sony Ericsson joins forces with Sony ATV Music Publishing to showcase new music talent. Press release. Retrieved on 2006-09-21. External links Wikimedia Commons has media related to: Sony Ericsson Sony Ericsson Mobile Communications AB - official site Yahoo! - Sony Ericsson Mobile Communications AB Company Profile v·d·e Sony Corporation Products Electronics: Walkman | Blu-ray | PSP | Memory Stick | Sony α | Cyber-shot | mylo | PlayStation | BRAVIA | VAIO | Cellular Walkman | Betacam | XDCAM Historical Products: TR-55 | TV8-301 | Skysensor | Trinitron | Betamax | CD | Mavica | Hi8 | NEWS | MiniDisc | MiniDV | WEGA | Aibo Operating Segments Sony Corp. (Sony Electronics in the US) | Sony Pictures | Sony Computer Entertainment | Sony BMG Music | Sony Financial Holdings | others Other Acquisitions: Columbia Records | Columbia Pictures | Metro-Goldwyn-Mayer (20%) | Aiwa Joint Ventures: Sony Ericsson | Sony BMG Music | Sony/ATV | S-LCD | STLCD | Sony NEC Optiarc | FeliCa Networks Key Personnel: Ibuka | Morita | Stringer | Chubachi | Doi | Kutaragi | Hirai | Pascal | Ohga | Idei Annual Revenue: $63.98 billion USD (2006) | Employees: 158,500 (2006) Stock Symbol: (NYSE: SNE), (TYO: 6758 ) | Website: www.sony.com Search Term: "Sony_Ericsson" Categories: Companies listed on the New York Stock Exchange | Companies listed on the Tokyo Stock Exchange | Brands | Companies of Japan | Companies of Sweden | Electronics companies of the United States | 2001 establishments | Joint ventures | Sony Ericsson | Companies based in London

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