- For the cycling team, see T-Mobile Team.
A T-Mobile store in San Jose, California
T-Mobile is a multinational mobile phone operator located in Bonn, Germany. It is a subsidiary of Deutsche Telekom and belongs to the FreeMove alliance.
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Contents
- 1 Global
- 2 Germany
- 3 Croatia
- 4 Czech Republic
- 5 Montenegro
- 6 Slovakia
- 7 United Kingdom
- 7.1 3G and UMTS services offered by T-Mobile UK
- 8 The Netherlands
- 9 United States
- 10 Statistics of Deutsche Telekom's GSM networks
- 11 T-Mobile branded networks
- 12 Mobile operators in which T-Mobile has a substantial stake
- 13 Country-Specific T-Mobile Sites
- 14 External links
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Global
T-Mobile is a group of mobile phone corporate subsidiaries (all under the ownership of Deutsche Telekom) that operate GSM networks in Europe and the United States. The "T" stands for "Telekom." Most subsidiaries of Deutsche Telekom have names beginning with "T-". T-Mobile also has financial stakes in mobile operators in Eastern Europe. Globally, T-Mobile has 99 million subscribers, making it the world's sixth largest mobile phone service provider and the second largest multinational after the United Kingdom's Vodafone.
T-Mobile corporate headquarters, Bonn
T-Mobile International has a substantial presence in nine European countries: Austria, Croatia, Czech Republic, Germany, Hungary, the Netherlands, Poland, Slovakia and the United Kingdom as well in the United States.
Deutsche Telekom recently attempted to acquire rival mobile network operator O2, but it was eventually acquired by Spain's Telefonica.
As well as kit sponsors for FC Bayern Munich and West Bromwich Albion, T-Mobile is also a sponsor of several sports events, some of which carry the company name. For example, it sponsors its own cycling team, the T-Mobile Team, and the Austrian first division football competition, the T-Mobile Bundesliga. It is also the official global mobile phone carrier for the 2006 FIFA World Cup football games being held in Germany.
Germany
Logo of the analog C-Netz, 1993, with the magenta logotype alongside the postal horn emblem. The telephone card symbol was often used alongside the C logo to indicate that the user card, a predecesor of the SIM card, could also be used as a standard telephone card in payphones.
The T-D1 logo and brand used in Germany beginning in the mid-1990s for Telekom's GSM network, known in Germany as the D-Netz.
In Germany, its home market, T-Mobile is the largest mobile phone operator with 32 million subscribers (as of September 2005), closely followed by its primary rival Vodafone. The highly profitable GSM network in Germany is scheduled to be supplemented and ultimately replaced by UMTS, for which T-Mobile spent €8.2 billion in August 2000 to acquire one of the six licenses for Germany.
In 1989, West Germany's state-owned postal monopoly, Deutsche Bundespost (DBP) was reorganized, with telecommunications consolidated in a new Deutsche Bundespost Telekom unit; this was renamed Deutsche Telekom in 1995, and began to be privatized in 1996.
The analog first-generation C-Netz ("C Network," marketed as C-Tel) was Germany's first true mobile phone network (the A and B networks, also owned by the post office, had been previous radiotelephone systems), and was introduced in 1985. Following German reunification in 1990, it was extended to the former East Germany.
On July 1, 1992, the Deutsche Bundespost Telekom began to operate Germany's first GSM network as its DeTeMobil subsidiary. The GSM 900-MHz frequency band was referred to as the "D-Netz," and Telekom named its service D1; the private consortium awarded the second license (now Vodafone) chose the equally imaginative name "D2." In 1996, as Deutsche Telekom began to brand its subsidiaries with the "T-" prefix, the network was renamed T-D1 and DeTeMobil became T-Mobil; the C-Netz, in the process of being wound down, was not rebranded, and was shut down in 2000. In 2002, as Deutsche Telekom consolidated its international operations, it anglicized the T-Mobil name as T-Mobile, although sometimes also using the name "T-D1" within Germany. (It is still common to hear Germans refer to T-Mobile and Vodafone as "D1" and "D2.")
D1 introduced SMS services in 1994 and began a prepaid service, Xtra, in 1997.
Croatia
T-Mobile entered the Croatian market in 2001 when Deutsche Telekom acquired Hrvatski telekom, including its cell phone service provider Cronet. In 2004, Cronet was renamed to T-Mobile.
Czech Republic
T-Mobile entered the Czech market in 2001 when it acquired the Czech Republic's second largest cell phone service provider Paegas. Paegas was founded in 1996 by Ceske radiokomunikace, and was the country's No. 2 service provider after Eurotel.
Today T-Mobile provides monthly plans as well as very popular pre-paid cards called Twist. T-Mobile is the Czech Republic's only wireless provider offering North American products such as the BlackBerry, which is widely popular among business users.
Montenegro
T-Mobile brand entered the Montenegrin market in 2006. T-Mobile Montenegro (T-Mobile Crna Gora) is completely owned by T-Crnogorski Telekom, which is itself owned by Magyar Telekom, a subsidary of Deutsche Telekom. Although aquisition by Magyar Telecom was done in 2005, it was not until September 26, 2006 when MoNet GSM operator was renamed to T-Mobile Montenegro.
MoNet GSM launched on July 1, 2000, as part of Telecom Montenegro. It became an independent incorporated limited liability company a month later, on August 1, 2000.
Today's T-Mobile signal covers 99% of Montenegro's inhabited territory. T-Mobile has 188 active base tranceiver stations, 172 GSM and 32 GPRS, which cover all urban and suburban areas, major highway routes, and tourist centers.
The company that currently holds around 40% of the Montenegrin Market of Mobile Telephony uses GSM 900, GPRS, and EDGE technologies. EDGE technology brings T-Mobile Montenegro 1 step towards providing UMTS, the 3G successor to GSM. EDGE is available in 14 municipalities in Montenegro as of July 1, 2005.
Slovakia
T-Mobile entered the Slovakian market in May 2005, when it acquired EuroTel, and renamed it T-Mobile Slovensko. They have more complete GSM coverage than Orange in Slovakia [1] [2], and launched the country's first 3G network in January of 2006 [3].
United Kingdom
Former One2One logo in the UK.
T-Mobile UK was previously known as One 2 One, and before that as Mercury One 2 One. T-Mobile offers both pay-as-you-go and monthly contract phones both offered under a united 'Relax' brand name, but their business strategy is to concentrate on the latter as the Average Revenue Per User is generally higher. Pay-as-you-go is also offered under the Mates Rates name, which offers reduced tariffs for pay-as-you go subs who mostly call other T-Mobile subs. T-Mobile are also the official sponsor of West Bromwich Albion, of the Football League Championship.
For their traditional ('talk and text') customer base, T-Mobile UK offers U-Fix, which is basically a hybrid between pay monthly plans, and pay as you go. One pays a set amount per month. The plan includes a set amount of minutes (peak or off-peak) and texts. If one desires to spend more than your set monthly allowance, you can top-up with U-Fix cards, as if one was topping up a pay-as-you-go plan. This allows consumers to more closely monitor and control their spending, and is particularly useful for teens. Another advantage of U-Fix is that virtually all phones offered to pay monthly subscribers are offered to U-Fix subs (in contrast with Relax pay-as-you-go's limited selection.
Another T-Mobile UK plan is Flext, in which you pay a set amount per month, like U-Fix. However, the plan is not for a set amount minutes and texts; rather, one receives an 'allowance' (roughly between 2 & 6 times as much as the monthly rate, depending on the tariff chosen) that you may use for any combination of minutes, texts, voicemail, which are billed at set rates.
3G and UMTS services offered by T-Mobile UK
T-Mobile launched their 3G UMTS services in the Autumn of 2003. Since then, and contrasting greatly against the early unwillingness of subscribers to utilise these new services, their data packages have matured into a fully-fledged suite of offerings, from the basic 'Web 'n Walk' package (with a fair usage bandwidth policy of ~1Gb/month) to the Web 'n Walk Pro package, offering more bandwidth allowance and more flexibility than the basic package (the ability to use your device as a wireless modem, for example). Although these features are not specifically barred for users on the regular service, they are not advertised (and if it is noticed that you are using your device in ways not intended on your package, you can be penalised for doing so).
When T-Mobile initially offered its 3G UMTS packages to the public, takeup was low given the lack of reasonably-priced mobile devices which were attractive to the general public, the high cost of access (billed per kilobyte at fairly high rates, on top of the cost of acquiring the equipment), and coverage was unpredictable and, to say the least, patchy in non-urban areas. However, as the UK GSM network has expanded and reached maturity in the past few years, areas of 3G coverage have also expanded to more acceptable levels. Quality of service has also risen, as the networks attempt to fully exploit both their massive investment in the infrastructure in order to try and make a profit on their investments, given the exortionate costs of their respective operating licenses when the UK Government auctioned them off in 2001 (from which the Government made around £22.5 billion).
There are three main options for T-Mobile's fixed-rate Web 'n Walk data tariff:
The basic WnW package costs a flat rate of £7.50 a month (on top of your usual tariff charges), and WnW Pro costs £19.99 (again on top of your tariff) - considering that GPRS traffic is billed at £7.50 per megabyte for regular customers, the deal could be considered much better value. With the Pro package, you also receive a PCMCIA datacard free (if you subscribe on their 18-month tariff), or for just under £60 on their 12-month package. However, if you are a mobile phone subscriber and you upgrade to the Pro tariff, you lose any inclusive or free minutes on your account when you do so, as WnW Pro is mainly pitched as a business-user tariff. That said, with the Pro subscription you also receive free access to any of the thousand or so T-Mobile WiFi hotspots across the UK, which normally levies its own fee for access.
However, from the 1st of October 2006, T-Mobile are revamping their Web 'n Walk data packages, ranging from £7.50 a month for basic browsing and email access only, with a 1Gb a month FUP, £12.50 a month for the ability to use your device as a wireless modem on top of web browsing and email streaming media access, file downloads and instant messaging (but no Voice over IP) - with a 3Gb a month FUP. For £22.50 a month, everything listed above will be available, including Voice over IP, and the package comes wiht a 10Gb a month fair usage policy. (Sourced from several news sources, including the Modaco forums.) As well as these packages, there will also be a dedicated datacard tariff.
At present, no other UK network offers this kind of fixed-price data tariff to its consumers (the closet appearing to be O2's data tariffs of £25pm for 250Mb and £45pm for unlimited usage), and taking into consideration that, as of October 2006, rival networks' Pay-As-You-Go rates for GPRS range from from £2.50 per megabyte (O2) to around £4 per megabyte (Orange) - and not forgetting T-Mobile's standard rate of £7.50 per megabyte - the Web 'n Walk packages represent extremely good value for money, considering they cover all usage on both the GPRS and 3G services. Provided a compatible handset or datacard is owned, with HSDPA enabled (a free activation), browsing and download speeds can reach in excess of one megabit per second (given adequate coverage), which outstrips rivals' offerings of the standard ~400kbps maximum which GPRS offers. However, Web 'n Walk subscription for regular consumers does tie them into an 18-month contract on either Flext, U-Fix or Relax tariffs unless they choose the Professional package, which is something to bear in mind when choosing a provider.
NB: these tariff changes are yet to appear on the T-Mobile site (as of the evening of the 1st of October, a Sunday), however the changes will most likely initially only affect new customers signing up for tariffs via their web site whilst the new promotional material is rolled out to its stores nationwide. The news of tariff changes also tallies with reports on T-Mobile changing its policies on things such as VoIP on other reputable technology news sites, and confirming the price changes (seen on such sites as The Register), so the news can be considered to be most likely accurate in its nature.
The Netherlands
Former Ben in the Netherlands.
T-Mobile NL (formerly known as Ben Nederland) was taken over by T-Mobile International in September 2002, and rebranded as T-Mobile on 25 February 2003. T-Mobile Netherlands has approx 2.3 million subscribers (as of July 2005), and is positioned third in the Dutch market.
The company started the deployment of its 3G UMTS-HSDPA network. The launch to the public was in November 2005, but full coverage is expected in mid 2006.
Apart from mobile communications, T-Mobile is one of the largest public WiFi operators in The Netherlands. The so called 'T-Mobile HotSpots' are available at major locations including every McDonalds restaurant.
United States
T-Mobile USA was previously known as VoiceStream Wireless (formerly a division of Western Wireless until it was spun off as an independent company in 1999 which by the end of that year had acquired regional GSM carriers Aerial Communications in the Midwest and Omnipoint in the Northeast). In May 2001, VoiceStream, along with Southern regional carrier Powertel were acquired by Deutsche Telekom for $24 billion, and changed nationally to the T-Mobile name in September 2002. Headquartered in Factoria, Bellevue, Washington, T-Mobile USA is currently the fourth-largest wireless carrier in the U.S. market with 23.3 million customers (as of Q2 2006). As the smallest national carrier, T-Mobile USA tends to compete on price, and advertises heavily to the youth market. [4] They also occasionally decide to compete on features; they were the first U.S carrier to launch a ringback tones service nationally ("CallerTunes"), video messaging and "HiFi Ringers" (ringtones which are clips of an actual song). T-Mobile USA's corporate slogan is "Stick Together", recently changed from "Get More" on October 1, 2006.
Former Voicestream logo, prior to the T-Mobile rebranding
Although T-Mobile USA has the smallest native network out of all the national U.S. carriers, it has roaming arrangements with major competitor Cingular as well as with a number of regional carriers such as Centennial Wireless, Dobson, Unicel and SunCom; however, at present T-Mobile To Go prepaid customers have roaming on only a few networks, one being Cingular for nationwide roaming coverage. As of yet, T-Mobile To Go is vastly becoming one of the United States' top prepaid providers who doesn't use other networks for service. T-Mobile To Go uses thier own network as their base point for coverage. [5] T-Mobile exclusively uses the GSM 1900 MHz frequency to build out its native network. [6] Most roaming coverage, however, is provided by affiliate carriers using GSM 850 MHz band (although some is provided using the GSM 1900 MHz band). [7] T-Mobile also launched an EDGE (Enhanced Data Rates for GSM Evolution) network in 75% of its GSM footprint in September 2005. [8] In 2006, T-Mobile plans to spend more time improving coverage and filling gaps in suburban areas, as their network is already well built out in urban areas. In September, 2006, T-Mobile won a bid for large portions of the 3G Spectrum. The 3G network will be based on a UMTS/HSDPA solution and should be launched sometime in 2007.
In contrast with T-Mobile's other international markets, customers do not automatically have access to international roaming. Contract customers require a credit check before the service is enabled, and prepaid customers do not have international roaming at all. The service, called "WorldClass" must be added before traveling overseas.
T-Mobile USA operates 7,132 (8/15/06) T-Mobile HotSpot locations for Wi-Fi Internet access, including airports, airline clubs, Starbucks coffeehouses, Kinko's, Borders Books and Music, Hyatt and Red Roof Inn Hotels. The Wi-Fi infrastructure was completely replaced when T-Mobile bought the Wireless ISP MobileStar.
T-Mobile's spokesperson is Academy Award winning Welsh actress Catherine Zeta-Jones. (The VoiceStream Wireless spokesperson was Jamie Lee Curtis.) While Zeta-Jones is the main figure in T-Mobile's branding strategy, T-Mobile USA also began using rapper Snoop Dogg as the spokesperson for the company's T-Mobile Sidekick in a series of commercials late in 2004. T-Mobile is also an official sponsor of the National Basketball Association, the NBA Rookie Challenge and the Women's National Basketball Association.
However, as of September 2006, Catherine Zeta-Jones has officially been dropped as the 'face' of T-Mobile for its US advertising campaigns due to a new corporate rebranding strategy.
At Consumer Electronics Show 2006, Samsung confirmed that the T709 will be a T-Mobile UMA phone, and it will be released at launch. [9]
So far in 2006, T-Mobile USA has captured a total of 11 J.D. Power Awards in the areas of customer care, call quality, and overall customer satisfaction. In particular, it has dominated the wireless industry in the area of customer care, winning all customer care awards for all 6 surveyed regions for four years in a row.
On October 1, 2006, T-Mobile USA released myFaves where members can call up to five numbers for free and unlimited minutes.
Statistics of Deutsche Telekom's GSM networks
as of December 2005
- All T-Mobile networks (including affiliates and minority owned) 120 million
T-Mobile branded networks
- Global (under T-Mobile brand) 87 million
- Germany 32 million
- United States 22.7 million
- United Kingdom 19.23 million
- Czech Republic 4.6 million
- Hungary 4.2 million
- The Netherlands 2.3 million
- Austria 2.1 million
- Croatia 2.1 million
- Slovakia 2.0 million
- Macedonia 0.8 million
- Montenegro 0.2 million
Mobile operators in which T-Mobile has a substantial stake
- Bosnia and Herzegovina - HT-Eronet
- Poland - Era
Country-Specific T-Mobile Sites
- T-Mobile International
- T-Mobile International (mobile-compatible version)
- T-Mobile Austria
- T-Mobile Croatia
- T-Mobile Czech Republic
- T-Mobile Germany
- T-Mobile Hungary
- T-Mobile Montenegro
- T-Mobile Netherlands
- T-Mobile Slovakia
- T-Mobile United Kingdom
- T-Mobile USA
- T-Mobile Macedonia
External links
- T-Mobile USA Hotspot Home Page
- HowardForums T-Mobile USA Wiki
- HowardForums T-Mobile USA Forum
- Article outlining the history of T-Mobile
- T-Mobile to Undergo Complete Makeover
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American mobile phone companies |
| Alltel | Centennial Wireless | Cincinnati Bell Wireless | Cingular Wireless | Cricket Communications | Dobson Cellular | Edge Wireless | MetroPCS | nTelos | Revol | SouthernLINC Wireless | Sprint Nextel | SunCom | T-Mobile | U.S. Cellular | Unicel | Verizon Wireless | Viaero |
| Mobile Virtual Network Operators (MVNO)s: 7-Eleven Wireless | Amp'd Mobile | Boost Mobile | Disney Mobile | Hawaiian Telcom | Helio | Jitterbug Wireless | Jump Mobile | Mobile ESPN | Net10 Wireless | Qwest Wireless | Simple Freedom | TracFone | Virgin Mobile |
| edit this box |
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Croatian mobile phone companies |
| T-Mobile | VIPnet | Tele2 |
Mobile Virtual Network Operators:
Tomato
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Montenegrin mobile phone companies |
| ProMonte | T-Mobile |
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UK mobile phone companies |
| T-Mobile | Vodafone | O2 | Orange | 3 |
Mobile Virtual Network Operators:
BT Mobile | easyMobile | Fresh Mobile | M&S Mobile
Mobile World | TalkTalk | Tesco Mobile | Virgin Mobile
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Categories: Mobile phone companies of the United States | Mobile phone companies of the United Kingdom | Mobile phone companies | Telecommunication companies of the United Kingdom | Telecommunications of Montenegro | Companies of Montenegro | Companies of Germany | Companies based in Washington